Nearly 30% of U.S. adults (30%) consider lowering drug costs to be "the single most important issue" or "among the most important issues" in influencing their vote in the 2020 election.

Two-thirds of U.S. adults (66%) report that prescription drug prices have increased either a little or a lot since 2017, the first year of the Trump administration. These results are part of a special study by Gallup and West Health to assess public opinion on the cost of healthcare in the U.S.

These data are based on interviews with 1,020 U.S. adults across all 50 states and the District of Columbia, conducted Feb. 17-28, 2020. The belief that drug costs have increased is highly consistent across demographic subgroups, with little differences found based on race/ethnicity, gender, education level, annual household income and age.