To ensure the ongoing affordability of generic medications for Americans, BCBS is committing $55 million to establish a partnership with Civica Rx to reduce costs of generics for consumers.
Strict prescription drug safety regulations in place today stem from the devastating consequences of thalidomide, a pill prescribed during pregnancy that was thought to be harmless. Today, it has become a case study for rising drug prices.
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR specialists scramble to head off a crisis. That strategy gained a foothold in 1982.